Julexis Journal

Social media, explained by people who publish every day

Articles on social media and marketing for freelancers and agencies: platform changes, workflows that save time, and what is worth your attention.

A social media manager at a sunny kitchen table scrolls through a bakery's photo feed on her phone, a fresh sourdough loaf beside her laptop.

instagramOctober 22, 20268 min read

Instagram hashtag limit 2026: 5 per post, and what works instead

Instagram now allows five hashtags per post or reel. What changed, why, and how to get found anyway: captions, bio keywords, alt text and posts people send.

Two colleagues in a bright studio review a photorealistic fashion image on a large monitor before it is scheduled for a client.

aiOctober 22, 20268 min read

AI labels on social media: EU AI Act and Instagram rules 2026

The EU AI Act's labelling rules apply from August 2026. What counts as a deep fake, what Instagram, TikTok and LinkedIn ask for, and a checklist for clients.

A social media manager plans the week's posting times in a paper planner next to a laptop and a phone on a sunny desk.

strategyOctober 22, 20267 min read

Best time to post on social media in 2026, platform by platform

What the 2026 Sprout Social and Buffer studies found for seven networks, why they disagree, and a four-week test to find your own best time to post.

A designer holds a phone upright next to a monitor, comparing the same photo cropped tall on one screen and wide on the other.

strategyOctober 22, 20268 min read

Social media image and video sizes for 2026: the cheat sheet

Image ratios, pixel sizes, video length, file size and caption limits for Instagram, Facebook, LinkedIn, TikTok, X, Threads and Pinterest, checked October 2026.

A social media manager at a sunlit desk reviews a grid of post previews on a laptop while a phone lies face down beside a notebook.

agenciesOctober 22, 20267 min read

A social media approval workflow clients actually follow

How to get client sign-off on social posts without email ping-pong: one link per batch, firm deadlines, revision limits, a sample message and contract clause.

A social media manager at a desk with a laptop and a second monitor, sorting printed photos into plain paper folders, one for each client.

agenciesOctober 22, 20267 min read

How to manage social media for multiple clients, week by week

A working system for running several clients' social accounts: one workspace each, naming rules, a weekly rhythm, voice briefs and access without passwords.

A social media manager edits a printed caption draft with a pencil next to a laptop in a bakery's back office.

aiOctober 22, 20267 min read

AI caption tips: writing captions that don't sound like AI

How to brief an AI so captions keep a brand's voice: prompts that work, past posts as examples, banned words, the AI tells to edit out, per-network rewrites.

A small business owner replies to comments on her phone at a café counter while a colleague drafts a post on a laptop beside her.

threadsOctober 22, 20267 min read

Threads for business in 2026: is it worth posting there?

Threads passed 500 million monthly users. What changed in 2025-2026, which brands it suits, what Meta says works, and a posting routine that fits a busy week.

A creator sits on a sofa holding a phone upright, comparing still frames from their video to choose a cover.

tiktokOctober 22, 20267 min read

TikTok cover image: how to pick a thumbnail that gets the tap

How to choose and design a TikTok cover that earns the tap, what the app and scheduling tools let you set, the design rules that work and a checklist.

A social media manager and a café owner go through a one-page printed report together at a table, a laptop closed beside them.

analyticsOctober 22, 20268 min read

Social media report template for clients: what to include

Which numbers belong in a client social media report, how reach and views differ after Meta's changes, and a one-page monthly template you can copy.

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