Later built its name on visual planning for Instagram, and it is still good at it. Since August 2025 it no longer publishes to X, and its collaboration features start on the Growth plan. This page compares the points that matter for client work, using Later's own pricing page and help center.
Publish to X next to Facebook, Instagram, LinkedIn, TikTok, Threads and Pinterest. A post over 280 characters goes out as a thread automatically.
Your client opens a private, password-protected link and approves each post or asks for changes. They need no account, and you get one notification when they finish.
Schedule a first comment with the post on Instagram, Facebook, Threads and X.
Write captions and rewrites, generate images with GPT Image 2.5 or Nano Banana Pro, edit part of an image, make a video with Google Veo 3.1 Lite, or draft a whole plan of up to 84 posts. AI credits come with the plan. There is no API key to bring.
| Feature | Julexis | Later |
|---|---|---|
| Publishing to X | Yes. Long posts become threads automatically | Support ended on 28 August 2025, according to their help centersource |
| Client approval without an account | Yes. The client approves or asks for changes post by post, from a password-protected link | Reviewers without a Later account can leave feedback through a link that expires after 7 days and is not password-protectedsource |
| First comment | Instagram, Facebook, Threads and X | Instagram only. Listed as not supported for Facebook or Threadssource |
| TikTok cover from your own image | Yes, or pick a frame from the video | A frame from the video. Custom covers are listed for Instagram Reels and LinkedIn video onlysource |
| Networks in the inbox | Comments from Facebook, Instagram, Threads, X, LinkedIn and TikTok | Instagram, Facebook and TikTok, from the Growth plan ($37.50 USD/month billed yearly, $50 monthly)source |
| AI reply suggestions | Yes. A person reviews and sends the reply | Not listed on their plans pagesource |
| Competitor analysis | Facebook Pages and Instagram profiles | On the Scale plan only ($82.50 USD/month billed yearly, $110 monthly)source |
| AI images and video | Images with GPT Image 2.5 or Nano Banana Pro, video with Google Veo 3.1 Lite | Not listed on their plans page (the AI features listed are Caption Writer and Ideas)source |
| A whole content plan written by AI | Up to 84 posts in one go, with a best-time action | Their Ideas tool generates content pillars and ideas, using 1 credit per generationsource |
Later's help center states that support for X ended on 28 August 2025: posts scheduled for that date or later do not publish, and X analytics stopped. Clients on X have to be handled somewhere else.source
Their help center says shareable review links expire 7 days after they are created and are not password-protected. Reviewers can leave feedback comments of up to 500 characters. Approving is a role given to Later users.source
Their help center states that Free and Starter users cannot access collaboration or approval features.source
Competitive benchmarking is marked on the Scale plan only, listed at $82.50 USD a month billed yearly, or $110 billed monthly.source
Julexis is in an invitation-only closed beta, and it is free for the testers we approve. Prices are not public yet. Beta testers will be offered a discount on their first year before the public launch.
Yes. X is one of the seven networks Julexis publishes to, and a post over 280 characters becomes a thread automatically.
Yes. Your client opens a private link with the password you set, then approves each post or asks for changes. They do not need a Julexis account.
Instagram, Facebook, Threads and X. You write the first comment in the same editor as the post, and it goes out with it.
It is included. Every plan comes with a monthly amount of AI credits for captions, images, video and content plans. You never paste in an OpenAI or Google key.

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Julexis is in invitation-only closed beta and free for every approved tester. Apply, connect your accounts and publish your first plan.
Apply for the betaLater details are taken from their public pages listed here, last checked on October 22, 2026. Prices are shown in the currency each page lists. Later is a trademark of its owner. Julexis is not affiliated with Later. Spotted something out of date? Write to legal@julexis.com and we will fix it.