Hootsuite is one of the best-known names in social media management, used by large teams for years. If you manage social media for clients, the questions are narrower: how clients approve posts, how much the AI does, and what each seat costs. This page compares those points using Hootsuite's own published pages.
Send a private link with a password. Your client opens it, approves each post or asks for changes, and you hear about it once, at the end of their round. They never need a Julexis account.
Write captions and rewrites, generate images with GPT Image 2.5 or Nano Banana Pro, edit part of an image, make a video with Google Veo 3.1 Lite, or draft a whole plan of up to 84 posts. AI credits come with the plan. There is no API key to bring.
Give each network its own caption and media from the same editor. Julexis checks every network before scheduling and tells you why a post would not go out. Long X posts become threads, and first comments work on Instagram, Facebook, Threads and X.
Every client has their own social accounts, plans, calendar and brief. Build the brief from documents or from the client's website, so the AI keeps writing in their voice.
| Feature | Julexis | Hootsuite |
|---|---|---|
| Client approval without an account | Yes. The client opens a private, password-protected link and approves or asks for changes post by post | Not listed. Post approval workflows are listed for team members, on Advanced (€399 per user/month, billed annually) and Enterprisesource |
| AI reply suggestions in the inbox | Yes, paid from the AI credits included each month. A person sends the reply | Listed from the Professional plan (€199 per user/month, billed annually)source |
| AI video generation | Yes, from the post editor with Google Veo 3.1 Lite | Not listed on their plans pagesource |
| A whole content plan written by AI | Yes, up to 84 posts in one go, with a best-time action | Not listed on their plans page (AI is listed for captions, ideas, hashtags and images)source |
| Long X posts turned into threads | Automatic: a post over 280 characters is published as a thread | Not listed on their publishing page, which describes a warning when a post exceeds X's character limitsource |
| Review emails from your own domain | On the Agency plan, client review emails go out from your own domain without Julexis branding | Not listed on their plans pagesource |
Hootsuite sells its plans per user seat, and each team member who needs access is another seat. The plans page lists Standard at €99 per user a month, billed annually, with up to 10 social accounts.source
The plans table marks post approval workflows on Advanced and Enterprise only, and describes them as team members approving posts. Advanced is listed at €399 per user a month, billed annually.source
AI-powered smart replies are marked from the Professional plan, listed at €199 per user a month, billed annually. Standard includes the inbox without them.source
Julexis is in an invitation-only closed beta, and it is free for the testers we approve. Prices are not public yet. Beta testers will be offered a discount on their first year before the public launch.
No. You send them a private link and a password. They approve each post or ask for changes, and you get one notification when they finish their round.
It is included. Every plan comes with a monthly amount of AI credits for captions, images, video and content plans. You never paste in an OpenAI or Google key.
Yes. From the post editor you can generate a video with Google Veo 3.1 Lite, then schedule it like any other media.
A post over 280 characters is published as a thread automatically. You write it once, and Julexis splits it.

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Julexis is in invitation-only closed beta and free for every approved tester. Apply, connect your accounts and publish your first plan.
Apply for the betaHootsuite details are taken from their public pages listed here, last checked on October 22, 2026. Prices are shown in the currency each page lists. Hootsuite is a trademark of its owner. Julexis is not affiliated with Hootsuite. Spotted something out of date? Write to legal@julexis.com and we will fix it.