Artículos sobre redes sociales y marketing para freelance y agencias: lo que cambia en las plataformas, las formas de trabajar que ahorran tiempo y lo que merece tu atención.

Instagram now allows five hashtags per post or reel. What changed, why, and how to get found anyway: captions, bio keywords, alt text and posts people send.

The EU AI Act's labelling rules apply from August 2026. What counts as a deep fake, what Instagram, TikTok and LinkedIn ask for, and a checklist for clients.

What the 2026 Sprout Social and Buffer studies found for seven networks, why they disagree, and a four-week test to find your own best time to post.

Image ratios, pixel sizes, video length, file size and caption limits for Instagram, Facebook, LinkedIn, TikTok, X, Threads and Pinterest, checked October 2026.

How to get client sign-off on social posts without email ping-pong: one link per batch, firm deadlines, revision limits, a sample message and contract clause.

A working system for running several clients' social accounts: one workspace each, naming rules, a weekly rhythm, voice briefs and access without passwords.

How to brief an AI so captions keep a brand's voice: prompts that work, past posts as examples, banned words, the AI tells to edit out, per-network rewrites.

Threads passed 500 million monthly users. What changed in 2025-2026, which brands it suits, what Meta says works, and a posting routine that fits a busy week.

How to choose and design a TikTok cover that earns the tap, what the app and scheduling tools let you set, the design rules that work and a checklist.

Which numbers belong in a client social media report, how reach and views differ after Meta's changes, and a one-page monthly template you can copy.
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