Social Media, erklärt von Leuten, die jeden Tag veröffentlichen
Artikel über Social Media und Marketing für Freelancer und Agenturen: was sich auf den Plattformen ändert, Arbeitsweisen, die Zeit sparen, und was Ihre Aufmerksamkeit wert ist.
Instagram hashtag limit 2026: 5 per post, and what works instead
Instagram now allows five hashtags per post or reel. What changed, why, and how to get found anyway: captions, bio keywords, alt text and posts people send.
Weitere Artikel
AI labels on social media: EU AI Act and Instagram rules 2026
The EU AI Act's labelling rules apply from August 2026. What counts as a deep fake, what Instagram, TikTok and LinkedIn ask for, and a checklist for clients.
Best time to post on social media in 2026, platform by platform
What the 2026 Sprout Social and Buffer studies found for seven networks, why they disagree, and a four-week test to find your own best time to post.
Social media image and video sizes for 2026: the cheat sheet
Image ratios, pixel sizes, video length, file size and caption limits for Instagram, Facebook, LinkedIn, TikTok, X, Threads and Pinterest, checked October 2026.
A social media approval workflow clients actually follow
How to get client sign-off on social posts without email ping-pong: one link per batch, firm deadlines, revision limits, a sample message and contract clause.
How to manage social media for multiple clients, week by week
A working system for running several clients' social accounts: one workspace each, naming rules, a weekly rhythm, voice briefs and access without passwords.
AI caption tips: writing captions that don't sound like AI
How to brief an AI so captions keep a brand's voice: prompts that work, past posts as examples, banned words, the AI tells to edit out, per-network rewrites.
Threads for business in 2026: is it worth posting there?
Threads passed 500 million monthly users. What changed in 2025-2026, which brands it suits, what Meta says works, and a posting routine that fits a busy week.
TikTok cover image: how to pick a thumbnail that gets the tap
How to choose and design a TikTok cover that earns the tap, what the app and scheduling tools let you set, the design rules that work and a checklist.
Social media report template for clients: what to include
Which numbers belong in a client social media report, how reach and views differ after Meta's changes, and a one-page monthly template you can copy.
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